Pictogram Design for Brands

Categorization of Pictograms

A course by Wayfinding Consultores , Information Designer

100% positive reviews (55)

1,188 students

Audio: Spanish

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About the video: Categorization of Pictograms

Overview

“In this lesson, we will group our family of pictograms in order to identify the role they must fulfill (directional, informational, warning, prohibition, request).”

In this video lesson Wayfinding Consultores addresses the topic: Categorization of Pictograms, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.

Partial transcription of the video

“Categorization of pictograms In this video, we will categorize the pictograms to identify what role each of them should fulfill in the communication system. The most traditional classification starts from AIGA, implemented in 1984, is an office of the Department of Transportation and the Committee and the American Institute of Graphic Arts, who propose four categories. Within it, the first are public services and public services, as in this case, we have represented it could be, for example, ladies room, Information desk or drinking water. Let's agree that this classification was created in...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Pictogram Design for Brands

Level: Beginner
100% positive reviews (55)
1188 students
5 units
20 lessons (3h 28m)
10 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores

A course by Wayfinding Consultores

Teacher Plus

Information Designer

Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.

In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.