Accessibility Statement
×
Live: “How to Build a Winning Pitch Deck with Zach Grosser”
Enroll now!
Live: “How to Build a Winning Pitch Deck with Zach Grosser”
DOMESTIKA See navigation
  • Courses
    • All courses →
    • Illustration
    • Craft
    • Marketing & Business
    • Photography & Video
    • Design
    • 3D & Animation
    • Architecture & Spaces
    • Writing
    • Fashion
    • Web & App Design
    • Calligraphy & Typography
    • Music & Audio
    • Culinary
    • Artificial Intelligence
    • Wellness
    • How to become
    • Guided courses
    • Deep Dive New
    • Specializations
    • Domestika Basics
    • New courses
    • Top rated
    • Popular courses
    • Courses free with Domestika Plus logo
    • Gift cards
    • Certificates Plus
  • Projects
  • Plus
    • Blog
    • Schools
    • Help
    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)
    Latest blog post

    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)

    From Coca-Cola’s lettering to the minimalism of Nike’s Swoosh: discover how five brands built recognizable visual universes and what lessons you can apply to your own branding projects A visual identity is much more than just a logo. Although the symbol or name may be the first thing that comes to mind when we think of a brand, true recognition stems from the coherent combination of many visual elements that work together over time. Colors, typefaces, shapes, illustrations, packaging, photography, graphic style, and even the way a brand adapts to new formats are all part of the same system. Brands that endure for decades do so not merely because they have an attractive logo. Their strength lies in the consistency with which they apply their identity at every touchpoint with the public. From an advertisement to a mobile app, from packaging to a physical store, each element helps reinforce a recognizable image. Analyzing the evolution of some of the world’s best-known visual identities helps us understand that good design rarely stems from a single brilliant decision. It is the result of a sustained strategy over time, capable of evolving without losing what makes a brand unique. In this article, we review five particularly relevant cases —Coca-Cola, Nike, Starbucks, LEGO, and IBM— to discover how they built memorable visual universes and what lessons can be applied to any branding project, regardless of its size.

  • Courses
    • All courses
    • Illustration
    • Craft
    • Marketing & Business
    • Photography & Video
    • Design
    • 3D & Animation
    • Architecture & Spaces
    • Writing
    • Fashion
    • Web & App Design
    • Calligraphy & Typography
    • Music & Audio
    • Culinary
    • Artificial Intelligence
    • Wellness
    • How to become
  • Projects
  • Plus
  • Blog
  • Join for FREE
  • Log in
  • Log in
  • Join for Free

Domestika's blog

The largest creative community

All articles
Categories
All articles 3D & Animation Architecture & Space Art Artificial Intelligence Craft Culinary Design Domestika Fashion Film & Video Illustration Marketing Music & Audio Photography Typography, Calligraphy and Lettering Web & App Design Wellness Writing
Popular tags
Inspiration Creativity Tutorials Downloads Tips What is Digital Painting & Illustration Graphic Design Drawing DIY Inspirational Lists Creative Profiles Digital Photography
  • What Is Composition in Graphic Design?
    Design

    What Is Composition in Graphic Design?

    This fundamental design concept conveys beauty, logic, and coherence through color, shape, and symmetry

    • 7
    • 0
  • Peter Lord, Creator of Aardman Animations, Shares His Unique Wisdom
    3D & Animation

    Peter Lord, Creator of Aardman Animations, Shares His Unique Wisdom

    Peter Lord shares his insight and stories of UK-based Aardman Animations, in this Domestika Maestros In the sixties, two British school friends turned university students decided to try their hand at animation. They wanted something to keep them entertained, and to experiment with a new hobby. But what began as a way of passing the time, went on to be a multinational, award-winning animation company, with cult character creations such as Morph, Shaun The Sheep, and Wallace and Gromit captivating audiences along the way. This is the story of one half of the duo, Peter Lord, who along with his old school friend, David Sproxton, has become a national treasure in the UK, and one of the most successful animators of all time.

    • 6
    • 0
  • Essential Materials You Need to Make a Stop Motion Animation
    3D & Animation

    Essential Materials You Need to Make a Stop Motion Animation

    Get to grips with the basic tools and everyday items you need to make a stop motion film, frame by frame

    • 4
    • 0
  • 4 Easy Watercolor Exercises for Beginners
    Illustration

    4 Easy Watercolor Exercises for Beginners

    Learn how to take your first steps in watercolor painting with these quick experimental exercises

    • 5
    • 0
  • 6 Facts About Classic Halloween Movies You Probably Didn’t Know
    Film & Video

    6 Facts About Classic Halloween Movies You Probably Didn’t Know

    From actors who could've been to box office hits, here’s some behind-the-scenes trivia about your favorite horror films

    • 4
    • 0
  • Free Download: Mockups for Book Cover Design
    Teacher Design

    Free Download: Mockups for Book Cover Design

    Turn your designs into captivating book cover jackets with this free PSD template

    • 5
    • 0
  • Meet Content Creator and Landscape Gardener Daniel Virgnio in the Domestika Diary
    Teacher Architecture & Space

    Meet Content Creator and Landscape Gardener Daniel Virgnio in the Domestika Diary

    Daniel loves plants. He shares his daily routines, sustainable projects and green care rituals with you.

    • 0
    • 0
  • 6 Free Tutorials to Learn Essential Photography Skills in 20 Minutes
    Photography

    6 Free Tutorials to Learn Essential Photography Skills in 20 Minutes

    Master basic photography concepts and techniques with the help of Domestika teachers

    • 8
    • 0
  • Youtube Tutorial: How to Increase Impact with Your Videos
    Teacher Marketing

    Youtube Tutorial: How to Increase Impact with Your Videos

    Discover how to boost your Youtube channel using these five great tips, with Marija Dzemionaite

    • 4
    • 0
  • In Pictures: 10 Winners of the Wildlife Photographer of the Year Awards 2021
    Photography

    In Pictures: 10 Winners of the Wildlife Photographer of the Year Awards 2021

    Discover the stories behind a selection of incredible images from the world-renowned photography competition

    • 1
    • 0
  • How to Crochet a Halloween-themed Amigurumi Pumpkin
    Teacher Craft

    How to Crochet a Halloween-themed Amigurumi Pumpkin

    Get crafty this Halloween and learn to DIY a simple jack-o'-lantern amigurumi with this step-by-step pattern

    • 3
    • 0
  • Writing Tutorial: Methods to Unblock Your Creativity
    Teacher Writing

    Writing Tutorial: Methods to Unblock Your Creativity

    Discover techniques that liberate your ideas and free up your creativity for writing, with author, illustrator and podcaster Aline Valek

    • 2
    • 0
  • Meet Textile Artist Sara Moreno in this Domestika Diary
    Teacher Craft

    Meet Textile Artist Sara Moreno in this Domestika Diary

    Discover how this macramé expert organises her day

    • 0
    • 1
  • 8 Free Creative Writing Tutorials for All Levels
    Teacher Writing

    8 Free Creative Writing Tutorials for All Levels

    Find inspiration and learn to engage your audiences with Domestika's writing experts

    • 10
    • 1
  • Superman Joins the Growing List of LGBTQ+ Superheroes
    Illustration

    Superman Joins the Growing List of LGBTQ+ Superheroes

    DC Comics have announced the superhero’s son, Jon Kent, is bisexual

    • 2
    • 1
  • Free Sewing Guide: How To Sew a Perfect V-Neck
    Teacher Fashion

    Free Sewing Guide: How To Sew a Perfect V-Neck

    Learn the tips and tricks for making your own dresses with a perfectly pointed V-neckline

    • 4
    • 0
  • The Basic Materials to Make Beautiful Dried Flower Bouquets
    Craft

    The Basic Materials to Make Beautiful Dried Flower Bouquets

    Bring any setting to life with floral designs and learn how to preserve and dry your blooms

    • 1
    • 0
  • Fashion Design Tutorial: Tips to Achieve Perfectly Finished Seams without an Overlock
    Teacher Fashion

    Fashion Design Tutorial: Tips to Achieve Perfectly Finished Seams without an Overlock

    Learn step by step how to sew perfectly finished seams without an overlocker, by dressmaking duo Lantoki

    • 8
    • 2
  • 4 Kawaii Artists and Influences to Inspire Your Illustrations
    Illustration

    4 Kawaii Artists and Influences to Inspire Your Illustrations

    Illustrator Ilaria Ranauro introduces us to the wonderful world of Kawaii along with her top artists and influences

    • 9
    • 0
  • Vintage Design Ideas: 100,000 Free Fashion Illustrations
    Fashion

    Vintage Design Ideas: 100,000 Free Fashion Illustrations

    Get inspired by thousands of 19th and 20th-century styles and fashion trends with these original patterns

    • 51
    • 2
  • Pictures With a Story to Tell: How To Build Visual Narratives
    Teacher Writing

    Pictures With a Story to Tell: How To Build Visual Narratives

    Creative partners Illan Brenman and Guilherme Karsten share their creative process for building funny visual narratives

    • 1
    • 0
  • Free Guide: Key Elements for Defining your Brand
    Teacher Marketing

    Free Guide: Key Elements for Defining your Brand

    Discover the right questions to ask and find ways to bring your brand closer to your customers with this exclusive guide

    • 7
    • 1
  • Watch Chloe Kempster Give New Life to Old Furniture in This Domestika Diary
    Craft

    Watch Chloe Kempster Give New Life to Old Furniture in This Domestika Diary

    British furniture artist Chloe Kempster shows us how she transforms worn out pieces into modern works of art

    • 1
    • 0
  • 4 Online Courses to Become an SEO Expert
    Marketing

    4 Online Courses to Become an SEO Expert

    Learn digital content optimization techniques from the experts and expand your brand’s reach

    • 2
    • 1
  • Video Tutorial: 4 Pro Tips to Help You Become a Great Videographer
    Teacher Film & Video

    Video Tutorial: 4 Pro Tips to Help You Become a Great Videographer

    Discover the best advice on how to create videos like a pro, with filmmaker and photographer Rafa Jacinto

    • 1
    • 1
  • 3 Free Tutorials for Learning How to Tie Basic Macramé Knots
    Craft

    3 Free Tutorials for Learning How to Tie Basic Macramé Knots

    Learn the techniques for tying square knots, carpet knots, and more - as well as the essential materials for getting started

    • 7
    • 0
  • From the Oldest to the Most Expensive: 5 Interesting Things About Ceramic Art
    Craft

    From the Oldest to the Most Expensive: 5 Interesting Things About Ceramic Art

    We use ceramics to make anything and everything: from the most ordinary everyday objects to history’s most expensive vases. Ceramics allow us to create lovely, practical objects and virtually every civilization creates and uses them. So why is pottery so popular? How many ceramics techniques have we invented? And what on earth are ceramics without any ceramic? Watch the video to find out:

    • 1
    • 0
  • Sewing Essentials: Free Dressmaking Tool Guide For Beginners
    Teacher Fashion

    Sewing Essentials: Free Dressmaking Tool Guide For Beginners

    Familiarize yourself with the basic materials needed for grade sewing

    • 3
    • 0
  • 3 Free Inspirational Books For Illustrating Japanese-style Waves
    Illustration

    3 Free Inspirational Books For Illustrating Japanese-style Waves

    Boost your creativity with these early 20th-century illustrations from artist Mori Yuzan The ocean is incredibly hypnotic. Outlining the silhouette of a wave for an illustration requires letting the brush glide almost freely across the page. In Japanese art, waves express beauty and are packed with symbolism, and Hamonshū, a collection of three books from 1903, includes many great examples. Despite not being very well known, author Mori Yuzan demonstrates a unique ability to draw different types of waves with great accuracy. Thanks to Internet Archive and The Smithsonian Library, you can now access and download all three books free of charge. They will no doubt serve as an incredible source of inspiration and great reference material when creating mood boards in the early stages of your creative process.

    • 6
    • 1
  • Domestika Challenge: Draw Your Favourite James Bond
    Illustration

    Domestika Challenge: Draw Your Favourite James Bond

    This month we’re celebrating one of the UK’s best-loved characters – James Bond The latest and much-anticipated Bond instalment No Time To Die hits our screens this month. As the final Bond film that Daniel Craig will star in, and after multiple delays in its release, we wanted to mark the occasion. To celebrate one of Britain’s best-loved characters, we’ve asked some of our favorite UK-based character and portrait illustrators to recreate their favourite 007. They call him Bond, James Bond, and they call themselves Teachers, Domestika Teachers…

    • 13
    • 1
  • ←
  • 1
  • 2
  • …
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • …
  • 132
  • 133
  • →
  • RSS
  • Archive
  1. Blog
  • Follow Domestika

Domestika courses

Categories

  • Illustration courses
  • Craft courses
  • Marketing & Business courses
  • Photography & Video courses
  • Design courses
  • 3D & Animation courses
  • Architecture & Spaces courses
  • Writing courses
  • Fashion courses
  • Web & App Design courses
  • Calligraphy & Typography courses
  • Music & Audio courses
  • Culinary courses
  • Artificial Intelligence courses
  • Wellness courses
  • How to become courses

Areas

  • Traditional illustration courses
  • Digital Illustration courses
  • Drawing courses
  • Arts & Crafts courses
  • Graphic Design courses
  • Fine Arts courses
  • Design courses
  • Artificial Intelligence courses
  • SEO courses
  • Programming courses
  • Digital Marketing courses
  • Crochet courses
  • Amigurumi courses

Software

  • Adobe Photoshop courses
  • Adobe Illustrator courses
  • Procreate courses
  • Cinema 4D courses
  • Adobe Premiere courses
  • Blender courses
  • Figma courses

Lists

  • New courses
  • Top rated
  • Popular courses
  • Courses on sale

Download the Domestika app

  • Apple Store
  • Google Play

Sections

  • Courses
  • Projects
  • Jobs
  • Creatives
  • Schools
  • Domestika Podcasts
  • Domestika Plus

Info

  • Domestika
  • Contact
  • Blog
  • Support
  • Affiliates
  • Businesses
  • Teachers

Language

  • Español
  • English
  • Português
  • Deutsch
  • Français
  • Italiano
  • Polski
  • Nederlands
  • Türkçe
  • Română
  • Bahasa Indonesia

Connect

  • Youtube
  • Follow domestika
  • © Domestika 2026
  • Terms of use
  • Privacy policy
  • Cookies policy
  • Accessibility Statement