Benchmarking as a Creative Tool
Imagine this scenario: you're about to start an exciting new brand design project or advertising campaign. How do you make sure you're on the right track from the start? This is where benchmarking comes in, a powerful tool that allows us to thoroughly understand our creative environment, learn from the successes of others and chart our own path to success. But what is benchmarking? In simple terms, it's like spying on the competition, but in a totally ethical and beneficial way. It's about researching, learning and applying the best practices of other companies to improve our own processes and results. Sounds great, right? When we dive into the design of a brand, an advertising campaign or any creative project, it is crucial to understand the environment in which we move. This is where benchmarking comes in. It helps us get to know our competition, understand their strengths and weaknesses, and provides us with a solid foundation to tackle our own challenges. In order to explain it better, below you can download for free my own benchmarking on an architectural firm, a practical example to understand the essential aspects to be taken into account. Remember that these aspects may vary depending on the industry, the campaign or the product, but this specific case will give you a clear vision.
