Benchmarking as a Creative Tool

Imagine this scenario: you're about to start an exciting new brand design project or advertising campaign. How do you make sure you're on the right track from the start? This is where benchmarking comes in, a powerful tool that allows us to thoroughly understand our creative environment, learn from the successes of others and chart our own path to success.

But what is benchmarking? In simple terms, it's like spying on the competition, but in a totally ethical and beneficial way. It's about researching, learning and applying the best practices of other companies to improve our own processes and results. Sounds great, right?

When we dive into the design of a brand, an advertising campaign or any creative project, it is crucial to understand the environment in which we move. This is where benchmarking comes in. It helps us get to know our competition, understand their strengths and weaknesses, and provides us with a solid foundation to tackle our own challenges.

In order to explain it better, below you can download for free my own benchmarking on an architectural firm, a practical example to understand the essential aspects to be taken into account. Remember that these aspects may vary depending on the industry, the campaign or the product, but this specific case will give you a clear vision.

Now, what can we learn from this process? Market research gives us valuable insights into the preferences and behaviors of our potential customers. Visual identity, on the other hand, helps us stand out in a sea of competitors. And advertising creativity allows us to tell stories that resonate with our audience.

Brand positioning becomes clearer when we know our competition and understand how we can uniquely differentiate ourselves.

Speaking of learning together, I want to invite you to be part of my course on Domestika: "Graphic Design: Composition of Commercial Images". In this course, we will explore the technique of digital collage in advertising projects, from its background to the creation of compositions that highlight the identity of a brand. It will be an experience full of creativity and learning.

See you there!