Branding

Learn all you need to know to give a brand personality, an identity, and a voice.

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  • YouTube Tutorial: How to Create Video Campaigns
    Teacher Marketing

    YouTube Tutorial: How to Create Video Campaigns

    Learn How to Create a Video Ad for YouTube with Google Ads[ The world of digital marketing can be a bit overwhelming at first, with its numbers, graphs and formulas, but the truth is that it is more intuitive than one might think and knowing Google Ads tools creating our first video campaign is not so complex. And even less so with the advice of Arantxa & Guille, marketing consultants with years of experience in creating digital advertising campaigns, both video and other formats. Below, Arantxa explains clearly and concisely how to create your first video campaign with Google Ads, so you can get started in the world of digital marketing and start promoting your brand or business:

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  • Pinterest tutorial: the keys to succeed as a brand
    Teacher Marketing

    Pinterest tutorial: the keys to succeed as a brand

    Know the reasons why Pinterest is so important for your brand and learn how to read the success of your pins with Pinterest Analytics Natalia Escaño (@nataliaescano) is a designer and illustrator and is also one of the biggest Pinterest influencersin Spain, with more than one million followers on this platform, experience that has led her to work with brands such as L'Oréal Paris, Disney, True Religion and Daniel Wellington, among many others. As a great connoisseur and professional of this platform, not only at user level but also at business level, she has the keys to know how to stand out with a brand and reach the public through Pinterest. Below she explains the 5 reasons why you should trust your brand to Pinterest.

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  • Free Download: Guide to define the personality of your brand in 5 steps
    Teacher Marketing

    Free Download: Guide to define the personality of your brand in 5 steps

    The personality of a brand is fundamental since it is the soul and essence that distinguishes it and makes it unique. Defining the personality before starting to design will make your document have coherence with your visual identity. Here is a step-by-step guide with five keys to define personality effectively:

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  • Boost Your Online Business: Growth Hacking Secrets Revealed!
    Teacher Marketing

    Boost Your Online Business: Growth Hacking Secrets Revealed!

    Hello! I'm Luca Barboni, an expert in growth hacking and digital marketing, with a career spanning from founding the only Growth consulting firm in Italy, 247X, to be a partner with growthhackers.com, to organizing the largest European conference on the subject. My path of over 10 years of experience has always been characterized by constant learning on the field, international collaborations, and practical application working side by side with solopreneurs, startups, small, and large companies. I'm here to share with you the same practical method used by Silicon Valley startups - to grow your online business.

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  • 10 Personal Brand Statement Examples
    Design

    10 Personal Brand Statement Examples

    Discover the essence of personal brand statements and their significance, alongside 10 compelling examples to inspire your own brand strategy. In the vast landscape of brands and design, what sets apart the remarkable from the forgettable? It's not just about logos, it’s not just about the brand colors, it's about the story behind the brand, the essence that captivates and resonates with its audience. Personal brand statements serve as the cornerstone of this narrative, offering a glimpse into the soul of the brand and its creator. Today, we delve into the power of personal branding statements and unveil 10 exemplary examples to ignite your imagination.

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  • Freelance Tutorial: practical exercises to discover your strengths
    Teacher Marketing

    Freelance Tutorial: practical exercises to discover your strengths

    Learn to find your strengths and build your trajectory with these exercises proposed by Mònica Rodríguez Limia Mònica Rodríguez (@rodriguezmon) is a business mentor for creators and creatives. She considers herself passionate about her work and believes that everyone has a great capacity to improve. For Mònica, education is the key and she believes that through it we still have time to change the world. For this reason, Mònica proposes in this tutorial several keys to get to know yourself better before starting an entrepreneurial project, through some simple exercises that will allow you to discover your strengths. You can see them below in the video:

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  • Understanding Patents: A Comprehensive Guide
    Design

    Understanding Patents: A Comprehensive Guide

    Gain insights into the essentials of patents, including types, importance, and when to patent your invention for optimal protection. Welcome, innovators and entrepreneurs, to an in-depth exploration of patents. Today, we'll dissect the intricacies of Intellectual Property, delve into various types of patents, and discuss the critical considerations for determining when to seek patent protection.

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  • Storytelling Tutorial: Key Ingredients for Telling Your Personal Story
    Teacher Marketing

    Storytelling Tutorial: Key Ingredients for Telling Your Personal Story

    Learn the basics of telling your own story with Antonio Núñez In recent years, the art of storytelling has gone beyond the purely narrative to influence elements of our society such as marketing, politics, and more. Knowing how to tell your own story to convince and inspire listeners helps you define your role as a creative and establish your personal brand. Antonio Núñez (@antonionunezstorytelling), communication consultant and expert in storytelling, goes over the key ingredients for a personal story that will captivate and persuade an audience. Find out below:

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  • Fashion Illustration Tutorial: How to Create a Mockup
    Teacher Design

    Fashion Illustration Tutorial: How to Create a Mockup

    Learn to create a mockup in Adobe Photoshop with Robert Tirado When it comes to editorial design, it’s important that we test out our illustrations and photographs on the finished product. Will these two images go well together on the same page? Does this cover work? Design mockups help us to answer these questions before going to print. In the following video tutorial, illustrator, art director, and graphic designer Robert Tirado (@roberttirado) shows us how to use editorial design mockups to experiment with our illustrations and see how they work together with other design elements. Learn more below:

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  • Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World
    Teacher Marketing

    Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World

    In a world saturated with content, finding that spark of originality can seem like an impossible task. However, with the right strategy, it is possible not only to come up with unique, clear concepts. But also to successfully execute them. From my experience as a graphic designer, advertising art director and later copywriter for audiovisual entertainment pieces, I have identified three keys that will help you develop original pieces that not only capture the imagination but are also feasible to carry out. In addition, at the end of this article, I invite you to download an additional resource I have prepared: "Steps to get to an idea", which will guide you through the creative process.

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  • Freelance Tutorial: Tips to Sell Your Work
    Teacher Marketing

    Freelance Tutorial: Tips to Sell Your Work

    Graphic designer and illustrator Mauro Martins gives us advice on how to sell and make our work better known in order to live from illustration You know that the work of an illustrator goes far beyond drafts, sketchbooks, ideas, software and commissions. What you may not know yet is how to sell your work better, from how to advertise everything you do to how to gain more clients or a loyal audience. Graphic designer and illustrator Mauro Martins (@mauromartins) summarizes the most valuable tips he has used in his career to help beginners and experienced illustrators who want to learn how to better sell their work. You can watch the video below:

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  • Copywriting Tutorial: 5 key concepts for beginners
    Teacher Marketing

    Copywriting Tutorial: 5 key concepts for beginners

    Learn the key concepts of the copywriting universe with Erica Igue What would you do if you were invited to a brainstorm? Or to do a briefing? Or even better... to do a PR stunt? Creating an advertising copy goes far beyond writing or coming up with ideas: you also need to know the jargon and concepts of this particular universe. In this tutorial, Erica Igue (@kikaigue), creative director and copywriter, teaches us the 5 key concepts of the copywriting universe. Don't miss them:

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  • Top 10 Super Bowl Commercials of All Time: 5 of Our 2024 Favorites Included
    Marketing

    Top 10 Super Bowl Commercials of All Time: 5 of Our 2024 Favorites Included

    From Betty White's Snickers antics to Coinbase's QR Code crash, these ads redefine legendary. Dive into the fun with our top 10 picks! As the exciting Super Bowl LVIII approaches on February 11, 2024, at the Allegiant Stadium in Las Vegas, we've compiled a list of the 10 Best Super Bowl Commercials to keep you entertained throughout the game. These ads feature famous stars, touching moments, and lots of laughs. So, grab your favorite snack, settle into your comfiest chair, and let the laughter, inspiration, and awe begin!

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  • Turn your idea into reality by making an effective pitch
    Teacher Marketing

    Turn your idea into reality by making an effective pitch

    In a world where creative ideas and projects abound, standing out is crucial. The key to achieving this is to have a good pitch of your project. A document that allows you to explain clearly and logically what the idea you are developing or are going to develop is about, how you have thought about it and how you will make it a reality.

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  • Slogan Examples To Learn From
    Teacher Marketing

    Slogan Examples To Learn From

    In today's fast-paced world, where attention spans are becoming shorter and shorter by the minute, having a catchy and memorable slogan is essential for any brand or business to capture your attention. In this post, we will explore the power that a seemingly simple catchy phrase can have and dive into some notable examples from renowned brands.

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  • Learn what a brand strategy is and how to develop one effectively
    Teacher Marketing

    Learn what a brand strategy is and how to develop one effectively

    A strong brand is crucial to thrive in a competitive business landscape. Branding is more than just a logo; it's the essence of your business and what sets you apart from the competition. But... How can you build a strong brand that drives business growth? The key to success is having a well-defined brand strategy. In this article, we will discuss the significance of brand strategy and guide developing an effective one. Join us as we explore the art of creating authentic and strong brands.

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  • What is Microsoft Designer and how to use it
    Teacher Design

    What is Microsoft Designer and how to use it

    AI is developing numerous new applications, like Microsoft Designer, that aim to simplify our lives. This post offers some tips for those interested in trying it out. You can quickly create impressive social media posts, invitations, digital postcards, and graphics with it. This graphic design app uses AI to generate designs unique to you and provides personalized recommendations. You can use your own images or ideas to get started. Currently, it's available for a free preview, but some features require a paid Microsoft 365 subscription after the preview period. But first of all, let's see what Microsoft Designer is all about.

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