Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World

In a world saturated with content, finding that spark of originality can seem like an impossible task. However, with the right strategy, it is possible not only to come up with unique, clear concepts. But also to successfully execute them.

From my experience as a graphic designer, advertising art director and later copywriter for audiovisual entertainment pieces, I have identified three keys that will help you develop original pieces that not only capture the imagination but are also feasible to carry out. In addition, at the end of this article, I invite you to download an additional resource I have prepared: "Steps to get to an idea", which will guide you through the creative process.

1. Know Your Audience

The basis of any successful project is to deeply understand who you are targeting. Before launching into the creative process, ask yourself fundamental questions: Who is my audience? What socioeconomic sector do they belong to? What are their interests? What are their consumption habits? What kind of content are they looking for that my audiovisual pieces could help solve? This knowledge will allow you to design messages and narratives that resonate with them, ensuring not only originality but also relevance.

2. Merge Disciplines

Originality often emerges at the intersection of different fields and disciplines. Don't be afraid to explore areas outside your specialization. Music, painting, science, art in general and technology, for example, can offer unique and enriching perspectives that enhance creativity. This fusion of knowledge can be the perfect breeding ground for ideas that break the mold and set new paradigms in audiovisual entertainment.

3. Waxing and Polishing

The first idea is rarely the best. Originality and viability are forged in the work process, sometimes I call it "chair time" or as many of us heard in Karate Kid; wax and polish. Don't settle for the first concept that comes to mind; examine it, test it, and look for ways to improve it. This process of refinement is crucial to polishing your idea until it shines brightly, ensuring that it is both unique and achievable.

4. Invitation to Action

To help you get started on this creative journey, I want to share with you this resource: "Step-by-step guide to coming up with an idea" which is designed to guide you through the idea generation process, from initial inspiration to the development of a viable and original concept. I invite you to download it and start exploring the unlimited potential of your creativity.

But don't stop there.

If you are looking to delve deeper into the art of copywriting and the creation of audiovisual content that captivates your audience, I invite you to enroll in my Domestika course: "Copywriting for Audiovisual Entertainment Pieces". In it, I will share with you techniques, strategies and secrets accumulated throughout my career, all with the aim of helping you create content that not only entertains, but also leaves an indelible mark on your audience.

Originality is not a destination, but a journey. And in the field of audiovisual entertainment, the possibilities are as vast as your imagination.

I hope that my course will serve as a guide and that, together, we can explore new creative frontiers.

If you made it this far I want to thank you for being on the other side of the screen and I'll see you in my course!

Mati.