Top 10 Super Bowl Commercials of All Time: 5 of Our 2024 Favorites Included
From Betty White's Snickers antics to Coinbase's QR Code crash, these ads redefine legendary. Dive into the fun with our top 10 picks!
As the exciting Super Bowl LVIII approaches on February 11, 2024, at the Allegiant Stadium in Las Vegas, we've compiled a list of the 10 Best Super Bowl Commercials to keep you entertained throughout the game. These ads feature famous stars, touching moments, and lots of laughs. So, grab your favorite snack, settle into your comfiest chair, and let the laughter, inspiration, and awe begin!
1. Snickers (2010)
Kicking off our list is the legendary Snickers ad featuring the incomparable Betty White. Who could forget the hangry football player and the iconic phrase you're not you when you're hungry? It's a classic that has stood the test of time, proving that even the pros reach for a Snickers when hunger strikes.
2. Amazon (2018)
In this celeb packed Amazon ad, things take a hilarious turn when Alexa loses her voice. With Jeff Bezos enlisting celebrity replacements like Gordon Ramsay, Rebel Wilson, and Cardi B, it's a sidesplitting journey through failed attempts at answering simple questions. Who knew Alexa's voice was irreplaceable?
3. Always (2015)
Always changed the game with this inspirational ad, challenging stereotypes associated with doing things like a girl. Part of a larger campaign, it struck a chord by addressing the drop in girls' self-confidence during puberty. It's a beautiful and touching reminder that strength knows no gender.
4. Tide (2018)
Stranger Things actor David Harbour takes the stage in this Tide ad, cleverly pointing out that every ad is technically a Tide ad. Whether it's a perfume ad, jewelry ad, or alcohol ad, if the clothes are stain free, it must be a Tide endorsement. It's a comedic twist that earned its place in Super Bowl history.
5. Nike (1993)
Enter the world of Bugs Bunny and Michael Jordan in the ad that inspired Space Jam! In 1993, this part-live-action, part-animated commercial showcased the iconic duo as they defeated antagonistic players while sporting the latest Nike Air Jordans. It's a slam dunk of nostalgia and creativity.
6. Google (2009)
Google takes us on an emotional journey with the 2009 ad that cleverly tells a modern love story while showcasing the platform's search capabilities. It's a testament to the power of simplicity and connection, reminding us that sometimes, love is just a search away. ❤️
7. Volkswagen (2011)
Volkswagen's heartwarming 2011 Super Bowl commercial features a child dressed as Darth Vader, attempting to use the Force on everything from the family dog to the laundry machine. This adorable display of child-like imagination, coupled with encouraging parents, makes it one of the best car ads ever.
8. Apple (1984)
In the iconic Apple 1984 ad, the brand takes a futuristic leap. Directed by Scott Ridley, this Orwellian masterpiece might feel ironic today, but it remains a standout in Super Bowl commercial history. Apple's journey from non-conformity to tech giant is encapsulated in this timeless piece.
9. Coinbase (2022)
Not all heroes wear capes, some crash apps with bouncing QR codes. Coinbase's 2022 Super Bowl ad, though lacking a compelling storyline, left its mark by crashing their app due to overwhelming popularity. Sometimes, simplicity speaks volumes, especially in the world of cryptocurrency.
10. Old Spice (2010)
The Man Your Man Could Smell Like
Closing our list is the iconic Old Spice ad that took the world by storm in the 2010 Super Bowl. The Man Your Man Could Smell Like became a cultural phenomenon, reminding us all to keep our men manly and smelling fresh.
These ads showcase the art of storytelling, humor, and social impact, proving that a few seconds can leave a lasting impression. If you're ready to create your own advertising magic, check out our advertising online courses. Because in the world of creativity, the game never ends!
Top 5 Super Bowl 2024 commercials
Dive into the fun with our top 5 Super Bowl 2024 commercials!
As the exciting Super Bowl LVIII was on February 11, 2024, at the Allegiant Stadium in Las Vegas, we've compiled a list of the 5 Best Super Bowl 2024 Commercials to keep you entertained throughout the game.
1.State Farm
Like a Good Neighbaaa
The commercial by State Farm featured Arnold Schwarzenegger portraying himself in a State Farm movie, with his distinctive accent playfully altering the insurance company's slogan to "like a good neighbaaaa."
Towards the end, Schwarzenegger's former movie co-star, Danny DeVito, joins in to assist with the delivery, adding to the humor of the advertisement.
You can see the commercial here.
2.Volkswagen
An american love story
The automaker showcased a sentimental journey through its vehicles' evolution over the decades in America, starting from the iconic VW bug's debut to its beloved bus. The commercial concluded by introducing Volkswagen's latest electric minibus, the ID.buzz, accompanied by the melodic strains of "I Am... I Said" by Neil Diamond.
You can see the commercial here.
3.Doritos
Dina & Mita
Actress Jenna Ortega is seen shopping at a grocery store accompanied by two senior women, Dina and Mita. When actor Danny Ramirez grabs the last bag of Doritos Dinamita from the shelf, the older women swiftly shift into action-hero mode to reclaim the snack from Ramirez. This commercial reflects a noticeable trend toward greater multicultural representation in Super Bowl ads this year, as highlighted by Chen from Siegel+Gale, featuring more Latino actors and themes.
You can see the commercial here.
4.Microsoft
Copilot: Your everyday AI companion
In Microsoft's commercial, individuals are shown utilizing their mobile devices to access Copilot, the AI assistant introduced by Microsoft last year. They are seen automating a range of tasks, from generating snippets of computer code to producing digital artwork.
The advertisement aimed to familiarize consumers with Microsoft's AI capabilities, particularly those who may be more accustomed to its productivity applications like Microsoft Word.
You can see the commercial here.
5.Dove
#KeepHerConfident
Dove's commercial extends its longstanding emphasis on body positivity and acceptance, zeroing in on the hurdles young girls encounter in maintaining confidence while engaging in sports activities.
You can see the commercial here.
The Super Bowl once again delivered a spectacular lineup of advertisements that left viewers entertained, moved, and even inspired. From heartwarming narratives to laugh-out-loud humor, this top 5 ads showcased the creativity and ingenuity of advertisers in capturing the attention of millions.
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