
Turning a Concept Into a Strong Project Statement
Conceptual portrait photographer Verónica Cerna shares tips for turning a concept into a strong project statement Verónica Cerna (@veronica_cerna) is a photographer and videographer who’s had her work published in magazines such as Musée Magazine, Shots Magazine, Better Photography, and Revista Pecado. Verónica started out creating self-portraits and has always been drawn to experimental portraiture. During her teens, she discovered that photography was a way for her to understand herself and take control of her body. She counts Edward Hopper, Ouka Leele, and Gregory Crewdson among the artists she’s been most influenced by. In her Domestika course, she invites you to learn about her process for creating a series of conceptual portraits. In this blog, she shares tips on how to create a concept and convert it into a powerful statement.