Marketing
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With the new year comes a renewed impulse to boost your personal and professional lives. If you are looking to create or revamp your brand, or improve your professional performance, we have gathered some interesting resources to guide you and help you get the best results from your creative business or endeavor.
‘Five hats’ technique
Mònica Rodríguez Limia (@rodriguezmon) is a business consultant who teaches the Domestika course, Time Management Techniques for Creators and Creatives. She offers advice for creative professionals looking to fix their time management problems. She teaches all the steps involved in planning a full year of work using technology to your advantage so you can prioritize activities, control distractions, and have a successful business while saving time, money, and energy.
One of the methods used in her strategy is called ‘the five hats technique’ and is based on Dr. Bono’s ‘Thinking Hats,’ a creative tool also used by actors when they need to take on different personalities. When it comes to time management, if followed with discipline, this technique helps you define roles and associated tasks to improve your results and reduce your stress levels. The five hats are:
CEO: refers to your role as owner or founder of your project, holder of your objectives’ vision.
Administration: the management role, dealing with money, finance, and paperwork.
Design and production: your favorite role and the most attractive side of your business. However, this role should not take over, especially during the first three years.
Sales and business affairs: you may not like this role, but it is essential to your product or service’s commercial survival.
Communication and marketing: you need to communicate your services and give access to your product.
All five aspects play a key role in developing your creative business and should be approached positively.