Branding for Cultural Organizations: Build Strong and Memorable Identities
Concept Design Deliverables 2
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Concept Design Deliverables 2
Overview
“The final lesson focuses on integrating all design elements into cohesive deliverables. We’ll cover the creation of various applications, such as social media templates, stationery, and website components. You'll learn how to present these deliverables to the client, ensuring they are practical, consistent, and aligned with the brand's identity and objectives.”
In this video lesson Fidel Peña addresses the topic: Concept Design Deliverables 2, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“And then once they've seen all the pieces, you want to show them how it all comes together. So in this case, we showed them what an entire feed of those social media posts coming together would look like. Again, we do this again to be very specific, but it helps them so that then when they're doing the social media posts internally, they're checking against the guidelines and making sure that it's feeling like it was intended to be. So if they're doing too many announcements together or they're only posting photos of paintings or exhibitions, it starts feeling tired and boring. So they wann...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
