Branding for Cultural Organizations: Build Strong and Memorable Identities
Sketching and Brainstorming Ideas 1
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Sketching and Brainstorming Ideas 1
Overview
“In this lesson, we start by sketching and brainstorming various ideas. You'll learn to translate the brand's personality and positioning into visual concepts. The key is to generate numerous sketches, organize them into coherent ideas, and refine them into a few vital concepts ready for presentation to the client.”
In this video lesson Fidel Peña addresses the topic: Sketching and Brainstorming Ideas 1, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“So now we've done and our sketching. with this. Design our concepts and we've edited down to the ones that we know are the right ones to present to the client. We do our final presentation. So to do our final presentation, to your final presentation, We do it in InDesign, but it's important to think about all the different parts that it will have. When we do a presentation, we do a recap of all the strategy and the objectives of the brand. Remind our client what we're going to be reviewing. And then we present the different concepts in different iterations and in different deliverables so t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
