Branding for Cultural Organizations: Build Strong and Memorable Identities
From Ideas to Deliverables 1
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: From Ideas to Deliverables 1
Overview
“In this lesson, we test ideas that we've developed so far and see if they work as brand systems by doing different deliverables. We start by selecting colors and testing typefaces to ensure the logo works as intended. This phase is experimental, aiming to balance cleanliness and creativity while developing business cards and other initial deliverables .”
In this video lesson Fidel Peña addresses the topic: From Ideas to Deliverables 1 , which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“In this lesson, we're going to test ideas that we've developed so far and see if they work as brand systems by doing different deliverables. we created all the access we now know to do the deliverables. So usually this is the way I would work on the logo. Once I'm happy with it, I test it and see and make sure that it works as intended in the idea. Like we did yesterday to review, I start selecting some colors. I start testing some typefaces and now that it feels like it's working, I'm happy with it. That's when I start working on the deliverables. So we're still in the fun stage. We're sti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
