Branding for Cultural Organizations: Build Strong and Memorable Identities
From Ideas to Deliverables 3
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: From Ideas to Deliverables 3
Overview
“We’ll test the logo and design elements across various mediums, including ads and digital platforms. This phase involves assessing how the logo interacts with images, colors, and different typefaces to ensure the brand's visual identity remains consistent and effective across all applications.”
In this video lesson Fidel Peña addresses the topic: From Ideas to Deliverables 3 , which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“So when it comes to the deliverables for concept two, we would do the same. I'm going to show them pretty much finished here, but we will go through the same process that we went through the other concept, testing different options for the business cards. testing the typeface, does it work, testing the colors that we had selected and see if they actually do work. trying different things. So one thing that the client wasn't 100% sure of if they would need the McMaster University logo in the business card. They had asked us to try it in some options and not in others. So we did that. We tried...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 44 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
