Branding for Cultural Organizations: Build Strong and Memorable Identities
Starting Your Final Project
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Starting Your Final Project
Overview
“We’ll begin working on our final project by examining the creative brief. Using the McMaster Museum of Art as a case study, I’ll guide you through understanding the client’s needs, asking the right questions, and drafting a brief summary to ensure we’re aligned with the project’s goals.”
In this video lesson Fidel Peña addresses the topic: Starting Your Final Project, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“In this lesson, we're going to start working on our final project. And the first step for that will be to look at the creative brief. So our final project is for the McMaster Museum of Art. This is a project we already completed, I underlined that what we're going to use as our case study And that's the final project that we're going to show you from the beginning to the end. The McMaster Museum of Art is a museum housed at the McMaster University in Hamilton. It's a city about an hour away from Toronto. And it's a museum that houses an incredible collection of Canadian and international ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
