Branding for Cultural Organizations: Build Strong and Memorable Identities
Strategy and Understanding 4
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Strategy and Understanding 4
Overview
“Finally, we’ll focus on presenting the visual identity to the client, gathering feedback, and making necessary refinements. I’ll share tips on creating compelling presentations and collaborating with clients to ensure the final identity meets their needs and expectations.”
In this video lesson Fidel Peña addresses the topic: Strategy and Understanding 4, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“So similar to how we did in option one, at this point, we want to test to see if the idea is going to work. We're feeling good about framing the wordmark within the brackets. We think that's starting to do what we intended to do. We're feeling good about doing that. So we think that could be the wordmark itself. But now we want to test if that would work similar to option one, and try an image. Seeing if framing that image would be the right way to go. Is it going to be too similar to option one? Do we want to do that? It's hard to know until you test it. But if it feels too similar, it doe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 52 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
