Branding for Cultural Organizations: Build Strong and Memorable Identities
From Ideas to Deliverables 2
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: From Ideas to Deliverables 2
Overview
“We create business card options and experiment with different sizes and design elements. The process involves testing various colors and logo placements to achieve a unique and professional balance. We prioritize playfulness in design while ensuring functionality and compatibility with standard formats.”
In this video lesson Fidel Peña addresses the topic: From Ideas to Deliverables 2, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“For the ad, before we start working on an ad, we choose our size. We notice their ads for publication specifically was 8 7 8 by 10 7 8. So we're going to work with that. We start with a flat color option. That's where we think the brand is going well. We copy and paste, if we can, the information from one of their files that the client might have given you. So that's what we had in this case. We had an old file from them and we copied and pasted all the information. You want to do this to make sure you don't make typos, especially for names or important things like that. You don't make mist...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
