Branding for Cultural Organizations: Build Strong and Memorable Identities
Strategy and Understanding 1
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Strategy and Understanding 1
Overview
“We’ll start by defining the scope of the branding project, identifying the client’s goals, target audience, and key messages. Understanding these elements will help us create a focused and effective visual identity.”
In this video lesson Fidel Peña addresses the topic: Strategy and Understanding 1, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“ In this lesson, we're going to see and test if our sketches and all our initial ideas work once we go into the computer and start trying them out. We will develop the logo. the logo options, the color choices, and also the typography options. So this is pretty much an experimentation stage. You're going to take your ideas and then you're going to be trying a lot of typeface choices. Once you see the actual words in the actual typefaces, they change a lot. Perhaps there isn't a huge difference between Monument Grotesque and Neuhaus Grotesque. Or once you see the words McMaster Museum of Ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 91 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
