Branding for Cultural Organizations: Build Strong and Memorable Identities
Sketching and Brainstorming Ideas 2
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Sketching and Brainstorming Ideas 2
Overview
“Continuing from the previous part, we delve deeper into the refinement process. This involves editing down your sketches, ensuring they align with the brand's objectives, and preparing a polished presentation. We'll discuss how to communicate the strategic thinking behind each concept and effectively present them to the client for feedback.”
In this video lesson Fidel Peña addresses the topic: Sketching and Brainstorming Ideas 2, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“So usually after you finish showing your first concept, you can ask your client whether they want to comment on it or if they have any thoughts. We do that usually, we ask them if they want to give their comments at the end. We find that for most clients in the cultural world, that when we show the clients, we don't even have to say that, they immediately have responses. They're immediately telling us if they like it or not. I remember when we were doing this presentation after Concept One, they were very excited. They were really happy with it already. We didn't have to ask any questions. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 36 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
