Branding for Cultural Organizations: Build Strong and Memorable Identities
Concept Design Deliverables 1
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Concept Design Deliverables 1
Overview
“In this lesson, we create brand guidelines and other deliverables. We'll discuss the importance of a comprehensive guidelines document that details the brand's visual and conceptual elements, including the logo, color palette, typography, and usage guidelines. These guidelines ensure consistency and help the client understand how to implement the brand across various mediums.”
In this video lesson Fidel Peña addresses the topic: Concept Design Deliverables 1, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“So now that we have an approved concept and the client is happy with the final logo and brand system. comes the final step, the creation of the brand guidelines and any deliverables you've been signed up to do. In this case, for our project, we were signed up to develop the brand, so the brand guidelines were a part of it, but we also were meant to do the website and some other components like social media icons and stationary templates. So we're going to talk about that guidelines document, which is the most important piece of the puzzle when you do a brand. And then the other deliverables...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
