Branding for Cultural Organizations: Build Strong and Memorable Identities
Concept Development
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Concept Development
Overview
“This lesson focuses on developing and refining selected concepts based on client feedback. We'll cover how to incorporate revisions, finalize the visual identity elements like logos and typography, and ensure that the design solutions effectively communicate the brand's message. The goal is to have a clear and approved concept before moving forward.”
In this video lesson Fidel Peña addresses the topic: Concept Development, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“ So after doing the concepts presentation and receiving the client feedback, we move on to doing those revisions and doing a new presentation for the client reflecting those changes. Similar to the previous presentation, we will do a recap, but this time the recap will be much shorter. We only remind them of what the objective of the brand is. And the personality of the brand, just the most important items. So again, they're looking at that before they look at the revised concept. In the case of the McMaster Museum of Art, they had chosen concept three. They had talked to us about what the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
