Branding for Cultural Organizations: Build Strong and Memorable Identities
Strategy and Understanding 3
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Strategy and Understanding 3
Overview
“In this part, we’ll develop the creative concept for the visual identity. I’ll guide you through brainstorming sessions, sketching initial ideas, and refining concepts based on feedback and strategic goals.”
In this video lesson Fidel Peña addresses the topic: Strategy and Understanding 3, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“So once you feel it's the right version for this logo option, you're not starting to design deliverables, but you want to test it, whether it's really going to work or not. We're not doing final ads here, not even for the presentation, but I brought in some images here because I want to start seeing whether this idea will really work to what we thought would work. From the beginning, is this logo going to look great or not next to images? So if we were to have this logo framing an image like this one, would it work? And that's what we want to start seeing at this point. And it starts feelin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 67 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
