Branding for Cultural Organizations: Build Strong and Memorable Identities
Course final project
A course by Fidel Peña , Graphic Designer and Creative Director
About the final project for: Branding for Cultural Organizations: Build Strong and Memorable Identities
Branding for Cultural Organizations: Build Strong and Memorable Identities
“Now that we are at the end of the course, I hope you enjoyed the journey. I wanted to thank you for making it this far and for spending your time with me. It’s time to share how you apply what you've learned to your process. If you see fit, gather your images and share all this information in your course project by clicking the button "Create your project" . Your publication will become part of your portfolio on Domestika. Your portfolio is your showcase to the world to display your talent. Remember that explaining the project is crucial, not just showing photos. If everyone does this, we can create a great knowledge base, as each of you will have applied it differently. Here are some links to help you organize it: Support link 1 Support link 2 These are my recommendations: I invite you to participate in the forum and interact by commenting on the works of the community. After all, we will help each other, so take advantage of this opportunity! See you in the forum!”
Partial transcription of the video
“Congratulations, we have reached the end of this Domestika course. I hope you have learned and are now inspired to help a cultural organization improve its brand identity. I want you to be original and creative with your final project. So here are a few tips and tricks to help you achieve this. First, identify an organization that will need a variety of deliverables from digital to print. This way you'll be able to explore and exercise the identity system properly. Make sure it's for an organization whose work you love but that you feel that they should have a much better brand identity. Th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
