Branding for Cultural Organizations: Build Strong and Memorable Identities
Influences
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Influences
Overview
“Discover the literary and artistic influences that have shaped my career. I’ll discuss my passion for literature, the connection between storytelling and design, and how various authors and artists have inspired my work and continue to influence my creative process.”
In this video lesson Fidel Peña addresses the topic: Influences, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“In this lesson, I'd like to share with you some of my influences that have shaped my career from really early on until now. I have been shaped by many, many different things. But one of those things that have shaped my career immensely has been literature. I'm an avid reader. At one point in my life, I thought maybe I would get into writing. I realized that I'm a better reader than writer, so that's what I do. I love reading all kinds of books. It's interesting because I believe that literature is very much like design. In literature, you are telling stories and that's what we do as designe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 42 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
