Branding for Cultural Organizations: Build Strong and Memorable Identities
Conceptualization for Cultural Organizations
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Conceptualization for Cultural Organizations
Overview
“This lesson covers the initial steps of a branding project, focusing on research and conceptualization. I'll share techniques for immersing yourself in a project's subject matter, gathering insights, and forming meaningful connections to inform your design process.”
In this video lesson Fidel Peña addresses the topic: Conceptualization for Cultural Organizations, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“ In this lesson, we're going to talk about conceptualization for culture organizations. Basically, this is the thinking part, the research part, the part that will inform your ideas in the future. So the first step we do for any project in branding or any project we do at the studio is the research part. is the thinking and reading. Of course, the reading involves a lot more. It could be listening to music, it could be watching movies, This is the part where we're going to research about the project and we're going to think deeply about what we're going to do for the branding project. I pu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 145 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
