Branding for Cultural Organizations: Build Strong and Memorable Identities
Understanding Culture
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Understanding Culture
Overview
“We'll explore the fundamental principles of culture and why it matters. Using examples from various art forms, I'll demonstrate how culture enriches our lives and the importance of effective branding for cultural organizations to connect with their audiences.”
In this video lesson Fidel Peña addresses the topic: Understanding Culture, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“In this lesson, we're going to talk about cultural organizations to understand them better, and also the basic principles of what brand identity is. So to talk about cultural organizations, we can start thinking about this phrase by Brian Eno, culture is everything we don't need to do, he says. And I love that phrase. Because when you think about that, is those things that we don't need to live, biologically speaking, for example. We need to eat. We need to have a place to live. culture is not that. Our culture is everything else and so much more. For example, this beautiful photograph by A...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 44 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
