Branding for Cultural Organizations: Build Strong and Memorable Identities
The Creative Brief
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: The Creative Brief
Overview
“In this lesson, we're gonna start the design process and the first step will be sketching and brainstorming ideas. ”
In this video lesson Fidel Peña addresses the topic: The Creative Brief, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“In this lesson, we're going to start the design process, and the first step will be sketching and brainstorming ideas. So when we start the sketching and brainstorming process, I usually have in front of me the strategy document, the summary from the creative brief agreement that you've had with your client, I have the research in front of me. I have all the photos that we pulled out, the competitor logos. the Thai faces I've looked at, I like having inspirational images in front of me too. I just. Want to have a reminder of all these things in front of my eyes. Of course, I'm going to be s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 36 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
