Branding for Cultural Organizations: Build Strong and Memorable Identities
Strategy Behind the Brand
A course by Fidel Peña , Graphic Designer and Creative Director
About the video: Strategy Behind the Brand
Overview
“In this lesson, we’ll translate the findings from the creative brief into a comprehensive branding strategy. I’ll explain how to articulate the organization’s identity and mission through strategic thinking and effective language, using real-world examples to illustrate key concepts.”
In this video lesson Fidel Peña addresses the topic: Strategy Behind the Brand, which is part of the Domestika online course: Branding for Cultural Organizations: Build Strong and Memorable Identities. Unleash the power of branding for cultural organizations! Learn to craft effective visual and verbal identities that captivate audiences..
Partial transcription of the video
“ In this lesson, we're going to talk about strategies. What this means is that we're going to Take the findings from the creative brief and verbalize it in a deeper manner. And this is the part that involves the strategic thinking behind the brand. So this is a photo from a collaboration project we showed you, and this is a beautiful phrase by Alan Fletcher, thoughts on a wall. We're going to talk a lot about that, about the thoughts that result from the briefing and the thoughts that become the language that will now become the strategy behind the brand. Before we talk about the strategy ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Cultural Organizations: Build Strong and Memorable Identities
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design
Fidel Peña
A course by Fidel Peña
Fidel Pena is a distinguished graphic designer and creative director, co-founding Underline Studio in Toronto. Born in El Salvador, his career in design began after moving to Canada, where he discovered his passion for visual storytelling. With a background influenced by a visual artist father and engineer mother, Fidel's approach combines creativity with disciplined structure. He honed his skills at George Brown College, leading to significant roles at Concrete Design and Pentagram, where he collaborated with notable designers and further refined his craft.
In 2005, Fidel and Claire Dawson established Underline Studio, a space dedicated to innovative design solutions. The studio, known for its impactful work in the cultural sector, collaborates with esteemed institutions like the National Gallery of Canada and the Metropolitan Museum of Art. Fidel's dedication to design is evident in his commitment to creating brands that resonate deeply with audiences, leveraging a blend of typography, color, and strategic thinking. His work not only enhances visual communication but also bridges connections between literature, art, and design, reflecting his lifelong love for these disciplines.
- 44 students
- 20 lessons (4h 18m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
