Introduction to CRO: Optimize an E-commerce
Actionable items
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Actionable items
Overview
“Finally, we will talk with the creator of Creative Atelier. We will evaluate some good practices that can help you in new projects to know what to look for especially when detecting opportunities and proposing new hypotheses.”
In this video lesson Jorge Hernández Losa addresses the topic: Actionable items, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“actionable items In this lesson we are going to talk to Marta Porcel, the founder of Creative Atelier, to give you some advice and tips at the level of best practices that can serve both her and you in order to define new hypotheses. Hi Marta How are you? Very good George, how are you? Everything's fine. We are with Marta Porcel, who is the creator of Creativa Atelier. In this case, as we had mentioned, Marta, we are going to review some actionable items or some tricks that can help you a little to propose new hypotheses. Marta, first of all, if you want to introduce yourself and tell a lit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
