Introduction to CRO: Optimize an E-commerce
Interpret the results
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Interpret the results
Overview
“In this lesson, we will interpret the results to be useful for future experiments. What has worked and why?”
In this video lesson Jorge Hernández Losa addresses the topic: Interpret the results, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Interpret the results In this lesson we will interpret the results and to understand what has worked and why. In addition, we will reflect if it makes sense implement it directly or look for an intermediate solution. In order to present the learnings and the conclusions of the experiment, let's revisit the design we've done. Now we already have data, although in this case they are simulated, of how users have assumed this change. If you remember, in the end what we did is to upload certain information that was below, such as the selection of sizes, the CTA, the text in which the user is ant...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Audio: Spanish, English
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- Level: Beginner
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