Introduction to CRO: Optimize an E-commerce

Introduction to CRO: Optimize an E-commerce

“We have reached the end of this course. Thank you very much for accompanying me! Now it's your turn to create your own experiment (A/B test, personalization, etc.) in your e-commerce. You can finish the project with which you have worked throughout the course or start one from scratch. I am going to ask you to save photos or files of your process. I would like you to use them to explain what you did, how you did it and why. This will be very useful not only for you, as a reminder of your process, but for others as well. This is how we can all progress together! It will also allow me to better guide you if you have questions. Here are the steps to complete: Start by implementing Google Optimize in your e-commerce. Then, define your conversion goals and look for opportunities for improvement in your Google Analytics account and/or through qualitative data sources (surveys, opinions, suggestions, eye-tracking if you have it implemented, etc. ). Generate your Hypothesis Backlog with the possible improvements you detect through web analytics.

Develop one of these hypotheses and design your first mock-up of the solution you are going to propose. Then, fill in your Test Plan with the test details (you'll also need to access the pre-test calculator for some details) and build your solution in Google Optimize . Check that everything is correctly implemented and that you can launch the experiment . When it's ready, launch it! After the established period, fill in the Test Plan and the Hypothesis Backlog, including the results of your experiment (you will need the post-test calculator to fill in some of this data). And that's it! I congratulate you for your work. Now, upload your project to the forum, by clicking on "Create your project". I encourage you to participate in the forum, since sharing your hypotheses, your possible opportunities or even the questions that arise, can give you a multitude of ideas and opinions that you did not consider! For my part, I will stop by as often as possible to comment and answer your questions. See you!”

Partial transcription of the video

“Final project Thank you very much for accompanying me during this course. I hope you have learned how to apply the optimization methodology to your e-commerce or your web design to maximize sales or improve the relationship with your users. I recommend that you check again the concepts that have not been sufficiently clear to you. When you have it all in mind Take the opportunity to apply it to your business or your website. Remember that although it may seem a bit overwhelming at first, With practice it will be a simple and very useful process. Trial and error in this case is essential to ...”

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Course summary for: Introduction to CRO: Optimize an E-commerce

• Level: Beginner
• 91% positive reviews (22)
• 993 students
• 5 units
• 18 lessons (2h 30m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development