Introduction to CRO: Optimize an E-commerce
About Me
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: About Me
Overview
“To begin with, I am going to tell you who I am and what my professional career has been up to now. I will review the type of projects in which I have participated and the industries in which I have worked.”
In this video lesson Jorge Hernández Losa addresses the topic: About Me, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Hello. my name is Jorge Hernández and in this lesson. i will tell you who I am and what my journey has been so far. Since I was young. i've always liked technology. ever since I was quite young. i think 13 years old. I was always fascinated by technology. especially computers and mobile phones. Among these. web design captured my interest the most. In college. i pursued a double degree in Audiovisual Communication and Business Administration. Admittedly. it's an unusual combination. but it allowed me to blend creative and This blend of business and communication seemed unusual. yet I saw a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 1,046 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
