Introduction to CRO: Optimize an E-commerce
Analytics Immersion
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Analytics Immersion
Overview
“In this lesson, we will explore Google Analytics to try and find potential opportunities for improvement. These will allow us to propose new hypotheses.”
In this video lesson Jorge Hernández Losa addresses the topic: Analytics Immersion, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Analytics Immersion In this lesson you will do your first deep dive in analytics. We will search Google Analytics to detect possible areas for improvement, opportunities, etc. To do this, I will teach you how to set up your first panel in Google Analytics. Also, I'll give you some tricks for you to take into account when detecting areas for improvement. Therefore, it is best that we get to it as soon as possible. In the end, this process is personal and depends on each type of person based on how you do it, how you feel comfortable doing it. I am going to give you some advice and we are goi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
