Introduction to CRO: Optimize an E-commerce
Testing Basics
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Testing Basics
Overview
“Next, you will learn the basic concepts of "testing" that we will use in the optimization process of your e-commerce. We will look at specific CRO terms, although we will also review those terms related to statistics.”
In this video lesson Jorge Hernández Losa addresses the topic: Testing Basics, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“This lesson covers the fundamentals of testing and revisits some statistical concepts. What is testing? Essentially. testing is a crucial component within the CRO segment. ensuring effectiveness and improvement. Testing involves comparing multiple versions to determine which one outperforms the others. Ultimately. allows us to confirm or refute a hypothesis initially suggested. guiding decisions and improvements Each version we discussed is termed a variant. The existing variant is referred to as the control. This control serves as a baseline. allowing us to compare it against new variants ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Audio: Spanish, English
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- Level: Beginner
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