Introduction to CRO: Optimize an E-commerce
Pillars that encompasses the CRO
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Pillars that encompasses the CRO
Overview
“First of all, I will explain what the CRO consists of and why it is so important in digital marketing. You will thus be able to recognize the most popular myths and truths.”
In this video lesson Jorge Hernández Losa addresses the topic: Pillars that encompasses the CRO, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Pillars that encompasses the CRO In this lesson you will see what the CRO is and why it is important in digital marketing. It is a discipline of digital marketing such as paid media, web analytics. Especially what we get with this discipline is that users take a specific action. It can be a sale it can be the completion of a form, and so on. It is the most scientific part of digital marketing because in the end we use techniques that are used in other areas, such as health, biochemistry, etc. To understand each other better, let's see what it is and what it is not. In the end it is a method...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
