Introduction to CRO: Optimize an E-commerce
Influences
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Influences
Overview
“Now I will tell you about the companies that have influenced my current vision of digital marketing.”
In this video lesson Jorge Hernández Losa addresses the topic: Influences, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“influences In this lesson I am going to tell you about the companies that have influenced me to have the vision that I currently have from digital marketing. Two of the companies that perhaps surely sound familiar to you They are eBay and Amazon. I have been particularly influenced in the vision above all that I have of e-commerce. These two pages at the end have been operating since many years. What they have in common, above all, is the comfort part, simplicity, agility. It is something that surely you already know, but to me personally, from the vision of digital marketing, I suppose two...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
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- Level: Beginner
- Unlimited access forever
