Introduction to CRO: Optimize an E-commerce
Activate hypotheses 1
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Activate hypotheses 1
Overview
“Here we enter the purely practical part: we will select one of the hypotheses that we have listed to develop it and carry out the corresponding experiment (A/B test, personalization, etc.). To do this, I will start by showing you how to design the mock-up of the chosen solution. In my case, I must design the product page. Once it's done, I'll include it in the Test Plan and fill in the rest of the data.”
In this video lesson Jorge Hernández Losa addresses the topic: Activate hypotheses 1, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Activate hypotheses Now we enter the purely practical part. We are going to select one of the hypotheses that we had listed and we will begin to develop the corresponding experiment. We will start by designing the mock-up of our solution. Let's start by activating the hypothesis that we had listed in the hypothesis backlog, which is the reorganization of the product page. To do this, everyone can use the design tool or program you consider. I'm going to use Sketch, which is available for Mac. It is important that we think about how we are going to start designing. If you have all the elemen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
-
Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
