Introduction to CRO: Optimize an E-commerce
Set of hypotheses
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Set of hypotheses
Overview
“Now we are going to list the hypotheses and opportunities detected in the "deep dive" phase of analytics that we have just carried out. We will also include any hypotheses that come from qualitative user data.”
In this video lesson Jorge Hernández Losa addresses the topic: Set of hypotheses, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Set of hypotheses In this lesson we are going to list all the hypotheses that we have found in the deep dive analytics phase and you can incorporate those that you have detected knowing your users, for example, with surveys, with interviews, opinions, etc. In my case, I am going to use this Excel document. To start listing the hypotheses let's go back to the sales funnel for a second, which is the panel we created in web analytics and we are going to analyze section by section, at the level of experience, what problems we intuit or what hypotheses we can generate. As we see, on the product ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 18 lessons (2h 30m)
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- Level: Beginner
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