Introduction to CRO: Optimize an E-commerce
The tools
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: The tools
Overview
“Before starting your project, you must carry out the preparation of the necessary tools to be able to develop your hypotheses and experiments. To do this, I will show you how to prepare the analytics and CRO platforms, as well as the design and documentation programs.”
In this video lesson Jorge Hernández Losa addresses the topic: The tools, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“The tools In this lesson you will learn how to prepare and implement Google Analytics tools, Google Optimize, design tools and documentation tools. Google Optimize we are going to use it as a source of web analytics information. You need to have it installed and if not, let's do a little review to see how you could do it. Still, you have more documentation in Additional Resources. If you do not have your Google Analytics account created, you can create it with your Google user. Once you create your Google Analytics account, will allow you to embed the footprint on your website. Remember tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
