Introduction to CRO: Optimize an E-commerce
Technological implementation
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Technological implementation
Overview
“It is perhaps the most technical part of the process. Here I will teach you how to implement Google Optimize in your e-commerce. This tool is the one that will allow us to apply the designs of the new hypotheses and create the A/B test. We will link it with the Google Analytics account to be able to see the results of the test.”
In this video lesson Jorge Hernández Losa addresses the topic: Technological implementation, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Technological implementation In this lesson we will start to implement the CRO methodology to the practical part. We will start implementing Google Optimize on our website and to connect it with Google Analytics so that it can collect data. I'll teach you how to do it. As you already know, Google Optimize is the platform which we are going to use specifically for this case, to be able to carry out our A/B tests, our customizations, etc. Let's go first to the optimize.google.com page and here we are going to configure the platform so that we can implement it on our website. We give it there ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
-
Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
