Introduction to CRO: Optimize an E-commerce
Technological implementation
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Technological implementation
Overview
“It is perhaps the most technical part of the process. Here I will teach you how to implement Google Optimize in your e-commerce. This tool is the one that will allow us to apply the designs of the new hypotheses and create the A/B test. We will link it with the Google Analytics account to be able to see the results of the test.”
In this video lesson Jorge Hernández Losa addresses the topic: Technological implementation, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“In this lesson. we will begin applying the CRO methodology practically. Our first step involves Google Optimize on our website and linking it to Google Analytics to start gathering data. I'll guide you through the process to ensure you understand how to do it effectively and efficiently. As you're aware. google Optimize is the platform designated for this scenario. enabling us to perform tests. customizations. and more. Our initial step is to visit optimize.Google.Com. This will allow us to set up the necessary tools and begin our experiments efficiently. Next. we will set up the platform f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Audio: Spanish, English
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- Level: Beginner
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