Introduction to CRO: Optimize an E-commerce
Post Test Calculator
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Post Test Calculator
Overview
“Once we have the results of the experiment in Google Optimize and the stipulated period has passed, we will go to the post-test calculator to confirm that it has reached a level greater than 95% of statistical confidence. This result will allow us to see if our hypothesis was correct.”
In this video lesson Jorge Hernández Losa addresses the topic: Post Test Calculator, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Post Test Calculator Once Google Optimize gives us results of our experiment and in addition the term that we considered has elapsed, we will go to the post-test calculator to analyze if indeed has reached the desired statistical confidence level and we can already declare a winner. For this specific case, the time of this course is quite limited, so we can't wait 30 days for the experiment to end. Either way I'll tell you how could you calculate which has been the winner. First of all, once we click on this test, which is the one running, would take us to the page where we could see What w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Audio: Spanish, English
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- Level: Beginner
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