Introduction to CRO: Optimize an E-commerce
Conversion goals
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Conversion goals
Overview
“This lesson will allow you to understand how clearly identifying conversion goals can help you define your e-commerce optimization strategy.”
In this video lesson Jorge Hernández Losa addresses the topic: Conversion goals, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“In this lesson. you will learn the significance of accurately identifying your conversion goals for your optimization strategy in e-commerce. These goals serve as the benchmarks that guide all aspects of your optimization efforts. helping you focus on what truly matters to drive success and enhance user engagement. What are the purposes of these goals? Primarily. they serve two main functions. Firstly. they guide our overall optimization strategy and testing processes. Secondly. they assist us in tracking the outcomes we've achieved. allowing us to determine if we have genuinely met those g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 1,043 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Audio: Spanish, English
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- Level: Beginner
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