Introduction to CRO: Optimize an E-commerce
Strategy
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Strategy
Overview
“Next, we will evaluate the objectives and mark the ones that we should try to reach first to maximize the conversion. In my case, I will work with the Creative Atelier website. I will take a first look at it and, based on the business objectives, I will establish the conversion objectives. I will thus be able to decide the objectives to prioritize to define the CRO strategy.”
In this video lesson Jorge Hernández Losa addresses the topic: Strategy, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“In today's lesson. we will examine the website of our Case Study. creativa Atelier. Our focus will be on analyzing the business objectives to identify and prioritize conversion goals. These goals will guide us formulating an effective optimization strategy. Let's delve into the details and see how we can enhance the When discussing conversion goals. it is crucial to start with identifying the primary business objective. the context of Creativa Atelier’s upcoming e-commerce platform. our aim is to devise and adopt a strategy aimed at boosting worldwide revenue by 10 percent. This goal forms ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 18 lessons (2h 30m)
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- Audio: Spanish, English
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- Level: Beginner
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