Introduction to CRO: Optimize an E-commerce
Strategy
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Strategy
Overview
“Next, we will evaluate the objectives and mark the ones that we should try to reach first to maximize the conversion. In my case, I will work with the Creative Atelier website. I will take a first look at it and, based on the business objectives, I will establish the conversion objectives. I will thus be able to decide the objectives to prioritize to define the CRO strategy.”
In this video lesson Jorge Hernández Losa addresses the topic: Strategy, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Strategy In this lesson we are going to review the web page of our case study: Creative Atelier. Based on business objectives we will identify conversion goals and we will prioritize them and these will define our optimization strategy. Let's take a look. When we talk about conversion goals, It is necessary first to look at the business objective. In the end, for this specific case of Creative Atelier, this e-commerce that we are working on, what we are going to use or let's invent ourselves is a business objective, of a global revenue increase of 10%. To achieve that business goal, we have...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
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- Level: Beginner
- Unlimited access forever
