Introduction to CRO: Optimize an E-commerce
Meet the users
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Meet the users
Overview
“You must know your users to focus your strategy. This way you will discover what they demand, what strengths your e-commerce already has and what could be improved. Here I will present some tools to obtain the qualitative information necessary for this analysis.”
In this video lesson Jorge Hernández Losa addresses the topic: Meet the users, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Meet the users In this lesson we will see how to know your users It will be a great advantage when planning your CRO strategy. Think that correctly understanding what they need or what your users demand or what they think about your brand it will be a very good point when proposing new hypotheses, new solutions, new experiments, etc. We mentioned before that it is important to do surveys, interviews, etc. I know many times when you're starting out with a first e-commerce or you are taking your first steps, It is very important to know the opinion of your users. But how can you collect user ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
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- 993 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Audio: Spanish, English
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- Level: Beginner
- Unlimited access forever
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