Introduction to CRO: Optimize an E-commerce
From orientation to performance
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: From orientation to performance
Overview
“Here I will teach you to differentiate between a performance-oriented approach (conversion, sale, achievement of objectives) and a more branding approach (awareness, discovery, increase notoriety). You will also learn what a Landing Page is and how to structure one to improve the objectives of your e-commerce.”
In this video lesson Jorge Hernández Losa addresses the topic: From orientation to performance, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“From orientation to performance In this lesson you will learn to differentiate an orientation more to performance, as it can be more to sale, to achieve a certain goal and one more orientation to branding, such as awareness, discovery, etc. In addition, you will learn what a landing page is and how to structure it to achieve better results in your e-commerce. Let's see more in detail what are the differences between branding and performance. You have to think that branding is more to make the user fall in love a little. It is to touch a little your emotions, your feelings. In this case, the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
