Introduction to CRO: Optimize an E-commerce
Activate hypotheses 2
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: Activate hypotheses 2
Overview
“Everything is well documented in the Test Plan and we can start the experiment. Now I will explain how to materialize your design in Google Optimize. Once the experiment is configured, we can launch and monitor it.”
In this video lesson Jorge Hernández Losa addresses the topic: Activate hypotheses 2, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“Activate hypotheses We already have everything well documented and prepared to start the experiment. We are going to materialize our design in Google Optimize. Let's go to your platform. Once we are already inside Google Optimize via the URL optimize.google.com, here will appear, well a welcome message indicating that we can start again, or we can click here on Create experience in case we already have some example or some in draft. We are going to select in Create experience and here, first of all, he is going to ask us for a name, a name for our experiment. In this case we are going to us...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
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- Available on the app
- Audio: Spanish, English
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- Level: Beginner
- Unlimited access forever
