Introduction to CRO: Optimize an E-commerce
The user at the center of the design
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Joined July 2021
About the video: The user at the center of the design
Overview
“By putting the user at the center, we are able to offer a unique and personalized experience and maximize conversion. This lesson will explain what are the errors to avoid and the practices to favor to reduce user uncertainty.”
In this video lesson Jorge Hernández Losa addresses the topic: The user at the center of the design, which is part of the Domestika online course: Introduction to CRO: Optimize an E-commerce. Learn techniques to boost conversion rates for an online store and increase its sales and subscribers.
Partial transcription of the video
“The user at the center of the design In this lesson we are going to look at UX design in CRO. The importance of putting the user at the center when designing experiences, that will allow you to have unique experiences, personalized and that maximize conversion. A very typical mistake when we do web design is to base the design on the product vision instead of in the user view. Remember that a beautiful design does not mean a usable design, a design that converts. Try to empathize with the user to ensure who correctly understands the process beyond whether it is aesthetic or not aesthetic. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to CRO: Optimize an E-commerce
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing, Web Design, Web Development
Jorge Hernández Losa
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
- 91% positive reviews (22)
- 917 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
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- Level: Beginner
- Unlimited access forever
