Art Direction for Creative Visual Branding
Usage and Final Tips
A course by Linus Lohoff , Art Director and Photographer
About the video: Usage and Final Tips
Overview
“In this lesson, I will give you final tips on how to use your brand book and its ultimate purpose. Remember, a brand book is always changing. This an ever-evolving and growing book, just like your business. ”
In this video lesson Linus Lohoff addresses the topic: Usage and Final Tips, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“In this lesson, I will like speak about the final tips about the brand book and how we can use it. Now you have like a brand book. It's something that you can be also like proud of. It was like a lot of work. You can like now give it to anyone. So everyone who's like having this brand book will understand your brand. It will understand what's like the mission of your brand. It will understand how it looks like. And what is like the purpose of your brand. So you have holding like a document where you can like show it to everyone. Secondly, you can like use your brand book as a presentation t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 16 lessons (2h 13m)
- 28 additional resources (6 files)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
