Art Direction for Creative Visual Branding
Usage and Final Tips
A course by Linus Lohoff , Art Director and Photographer
About the video: Usage and Final Tips
Overview
“In this lesson, I will give you final tips on how to use your brand book and its ultimate purpose. Remember, a brand book is always changing. This an ever-evolving and growing book, just like your business. ”
In this video lesson Linus Lohoff addresses the topic: Usage and Final Tips, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Usage & final tips In this lesson I'll speak about the final tips, about the brand book, and how we can use it. Now you have a brand book, it's something that you can be proud of. It was a lot of work, and you can now give it to anyone, so everyone who's having your brand book will understand your brand. They'll understand the mission of your brand, they'll understand how it looks like, and what's the purpose of your brand. You have a document that you can show to everyone. Secondly, you can use your brand book as a presentation tool. It depends on how you want to show it, maybe just by...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 16 lessons (2h 13m)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
