Art Direction for Creative Visual Branding
Symbol & Logo (Sketching)
A course by Linus Lohoff , Art Director and Photographer
About the video: Symbol & Logo (Sketching)
Overview
“We will begin with the symbol and logo. I will explain what a good symbol is made of and what it needs to represent. It is important to not start to sketch immediately with the computer. Pencil and paper are the tools to go first! Before we do any doodling, let's talk about symbols first. One thing to have in mind is: symbols are not born with any meaning by themselves! At this stage, you don't have to worry too much about the symbol bearing a literal meaning of the brand. It does not necessarily need to represent the whole brand. It is more important to have an interesting and sharp form.”
In this video lesson Linus Lohoff addresses the topic: Symbol & Logo (Sketching), which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Symbol & Logos (Sketches) In this lesson, we will speak about the logo and symbol and we'll sketch them. First, we will do it on paper and then, on Illustrator. Before we grab the pen to sketch, let's think a little bit about the symbol. It is really important to know that the symbol doesn't need to represent the whole brand. You have to think about the symbol as not made with meaning. Let's not try to literally visualize what the brand is, but to make an interesting and nice shape. I'll show you some examples of symbols where you might not really think about the business. This is the R...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 24,401 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
