Art Direction for Creative Visual Branding
A Brand Book Example
A course by Linus Lohoff , Art Director and Photographer
About the video: A Brand Book Example
Overview
“What is a brand book exactly? Put it simply, a brand book (or brand guide) is an outline of your brand’s mission, image, and core values. Above all else, it is the brand’s very identity, the DNA blueprint with layers upon layers of details, from the more general – such as brand purpose – to the more intricate nuances, such as specifics regarding the color scheme and fonts. With all of these elements combined, a comprehensive brand manual is born, providing staff and customers with a clear vision of the company and its product. ”
In this video lesson Linus Lohoff addresses the topic: A Brand Book Example, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“The brand book In this lesson we'll speak about the brand book, but what is a brand book? It is just a document where you have everything connected with your brand included. You are speaking about the values, about the purpose, speaking about the assets, how the brand is build up. You can give it to customers or to someone who knows nothing about your brand and they have a description, and the image about what your brand is about and how it looks like. Here we have the brand book of KOYOK, let me show it to you. Finally, I will present you the brand book of KOYOK. The cover is really simple...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
-
Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
- 98% positive reviews (862)
- 24,548 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
