Art Direction for Creative Visual Branding
Colour Palette And Typography 2
A course by Linus Lohoff , Art Director and Photographer
About the video: Colour Palette And Typography 2
Overview
“In the second part of the lesson, I will show you how I apply typography and colors to my branding project KOYOK.”
In this video lesson Linus Lohoff addresses the topic: Colour Palette And Typography 2, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“So now we saw like all the fonts and all the typography choices like on font stand. Now it's the time to really apply it to our project. In my case, it's like Cuyoc. Let's start. Right now, what we have is the symbol, I showed you how to construct it is. It's just like a really symmetrical symbol. And these are like the colors that I have chosen that represent the Brazilian identity. But what's about the font I can use, the logo? I found this font, which is called Sera. Let me just show you where I have found it. TypeMates created this font and it's a pure geometric Sans Serif. What I like ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
-
Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
- 98% positive reviews (877)
- 25,602 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
